3 factors to appear in the first google results
Achieving position your web page in the first results of Google is the objective of all businesses and entrepreneurs that have already joined the digital current, in this article you will know the main aspects to achieve an organic positioning in various search engines and the introduction to the technical points that we will detail in separate articles.
Designing an SEO plan will help you organize and prioritize the most relevant tasks since the factors that influence organic positioning with more than 500 in addition to these have been changing over time.
1 Web design for organic positioning
The starting point to appear in the first search results is the design of your web page, and yes, many will say that the most important thing is the metadata or the backlinks, it is correct but we want to approach the subject from a point that is not plays in a large number of cases.
Design is your cover letter, your tool to make a good first impression . When the first encounter between your site and the user occurs, they must be attracted to the first message you send.
Why is the first impression important?
One of the parameters to position a site in google is to achieve a low bounce rate , this measures the behavior of users on your website and is one of the most important metrics to understand how your website works.
One way to reduce the bounce rate is to create the right message on your website.
How to create the correct message on your website?
Getting the first impression to be impressive in order for the user to stay on the page, interact with the content and return when needed, this requires visual, functional and contextual elements that help to form the first impression.
In general terms it is the colorimetry and the images as well as the arrangement of the elements on your web page
- Contrast in texts and images or colors
- Clear and descriptive copy with your value offer
- Symmetry and cleanliness
Functional elements such as button states, animations, and responses to user actions.
At this point the message is unified to the set of elements to make that first impression.
2 Content for each stage of the purchase process
Knowing what you are looking for and when you are looking for it is the starting point to determine the Keyword (Keyword) that you focus on the different pages of your website.
How to choose the most suitable keyword?
Depending on the size of your website, the number of pages you need to work to position will be, in the case of a service website, the structure of the navigation flow would be as follows.
Consequently, each page needs to be focused on a specific keyword, so the keyword you choose must be present in the points
- The <title> </title> tag
- In the main copy of the page in question
- That the copy is in a <h1> </h1> tag
- That it is expressed in the content of the page explicitly or in synonyms
(Be careful with this, do not abuse the frequency as google can penalize the page)
Make a list of Long Tail Keywords and analyze the possible combinations or phrases that the user will write in the search engine, to write the main copy including the keyword with your value proposition in the first line or paragraph of the content to give context to the landing page.
3 HTML code structure and technical aspects
Search engines such as google, yahoo or bing are a program that scan web pages making a categorization, qualifying to order the content making it accessible and highlighting the most relevant,
Here is a list of the basic elements to position a page in google and other search engines.
- Title < title > tag This will appear in search results < /title >
- Use the headers (h1, h2, h3, etc)
< h1 > Title of with keyword and your value proposition < / h1 >
- Add descriptions to alt images
< img src = ”name-of-the-image.png” alt = ”Description of the image”>
- Internal links to other pages of the site
- Optimize images in relation to size and weight and quality.
- Optimize the loading speed of your website
The backlink is a link that leaves to other websites, for example wikipedia has numerous links to various sources that if you click on these will open a new tab for the page in question, search engines use these links to rate your page using multiple factors.
These links are a key piece for the positioning of the site which must be created in a natural way, that is, the publications in a blog with reference to the page or press articles.
To analyze the loading speed of your website you can use Google's PageSpeed Insights , which is a free tool.
In this you will find various aspects that will be the starting point to learn how to improve the speed of your website,