What is a y Lead - Marketing Terms
The term Led is used in digital marketing strategies, specifically with the Inbound Marketing methodology to refer to people who after visiting a website leave their contact information in exchange for receiving content of interest.
These users are considered potential customers since the first interaction indicates that there is an interest in what you offer and thus they enter the first stage of the marketing funnel.
The states of a Lead
Lead for three states in your marketing funnel to become a sale
- Cold lead
It is a person who has already left at least 1 contact information and who is interested in your product or service but it is not yet ready for purchase, so we must take actions to encourage progress.
This stage corresponds to the TOFU Top of funnel - Qualified Lead
In a person who is within our target audience since they fit in with any of the buyer person or market segment.
This stage corresponds to the MOFU Middle of funnel
- Qualified lead to purchase
In this part the person is already predisposed to buy and what he needs is an incentive to take action.
This stage corresponds to the BOFU Bottom of funnel
3 digital marketing tactics to attract customers to your business
In this guide you will find the 3 marketing tactics that you can apply to attract clients to your practice.
- Defining your audience's online demand
- Demographic and specialty segmentation
- 3 digital marketing tactics
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