SEO OR SEM Which strategy do I need?
In this guide we show you what SEO and SEM are as well as their main advantages and differences, with which we hope to guide you in using one or both marketing tactics.
- What is SEO and SEM
Surely you have heard about the terms but it is not entirely clear to you what they are about, in this guide we will tell you.
- Main advantages and differences
These are completely different disciplines but they are focused on the same objective, which is to generate traffic and potential customers.
- Examples of each discipline
Both strategies work in the same ecosystem as search engines such as Google, Yahoo, Bing, among others.
- Our recommendation
After all, we show you in which cases it is more advisable to use one or the other strategy.