Differences between SEO and SEM
In this blog we tell you the main differences and similarities of SEO and SEM
To begin we will identify what each one means
What is SEO?
The word SEO comes from the English "Search engine Optimization" which translated into Spanish means "Search engine optimization".
This means that wherever there is a search engine such as Google, Yahoo, Bing, Playstore, Appstore , there is a system or also called an algorithm that is responsible for ordering the data and a person who searches.
What is the SEM?
SEM The term comes from the word "Search Engine Marketing" in Spanish means in a nutshell search engine marketing.
SEM is a marketing tactic that was born within SEO, which is why they are developed within the same ecosystem with the same objective.
SEO and SEM are developed in the same ecosystem and with the same objective.
Let's talk about SEO
SEO is activated every time a person performs a search on Google or any of the search engines mentioned something, for example a person looking for information on "solar panels" will get the following search results.
Search Term: Solar Panels
Location : Guadalajara Jalisco
Device : Desktop Computer
In this case, the capture taken from the organic search results is shown, that is, for various reasons the search system decided which would be the most appropriate results according to the search term.
SEO is divided into 2 main areas: SEO On Site and SEO Offsite
SEO On Site
They are all aspects related to the infrastructure and construction of your website, from the resources assigned in your hosting plan to the loading speed, in this branch there are many aspects which can be improved according to the recommendations of Google itself in the general SEO guides
SEO Off site
It involves everything that is outside the website, specifically the links from other pages to your site, for example the directories how (Hotfrog, Yellow Section, Cyclex, etc.) or on-site mentions of reference to press releases.
A link can be worth more than another according to its authority and authority that Google gives to the website according to the pagerank algorithm
An SEO positioning strategy works to make the website in question appear in the organic results
Now let's talk about SEM
In the same way, when a person performs a search either on Google or a browser that allows search advertisements, an advertisement in text format very similar to organic search results may be included.
Example of paid ads
Search Term: Solar Panels
Location : Guadalajara Jalisco
Device : Desktop Computer
In this case, the payment results are shown in the capture, which in most searches appear first than the organic ones.
These are activated by targeting mainly by keywords "Keywords"
How do the ads appear?
In the Google Ads platform, which is where the campaigns are configured, it is possible to carry out various segmentations and configurations for the ads to be displayed.
For example the case of solar panels
Keyword : Solar Panels
Location : Jalisco level
Hours : from 9:00 am to 7:00 pm
Age : 25 - +65
Gender : Man and women
Devices : Cell phones, tablets and desktop
Among other advanced settings
In an SEM campaign, a budget is designated where it is sought to attract qualified traffic to the website in question.
Free Manual
SEO OR SEM Which strategy do I need?
In this guide we show you what SEO and SEM are, as well as their main advantages and differences, with which we hope to guide you in using one or both marketing tactics.
