Nagaland women entrepreneurs have business acumen, says US trainer

Participants along with judges and trainers at YouthNet Dimapur office. (EM images)

Our correspondent
Kohima, Aug 5 (EMN)
: Women entrepreneurs in Nagaland have great entrepreneurial ideas and are good at spotting problems, observed Dieter Bruhn, an English language specialist from the US

He trained women entrepreneurs from across the state at the five-day train-the-trainer workshop held in Dimapur for alumni of the US Consulate’s Academy for Women Entrepreneurs (AWE) program and other women entrepreneurs in Nagaland.

On Friday, the last day of the workshop organized by the US Consulate General Kolkata in cooperation with the Regional English Language Office (RELO) of the US Embassy in India, a total of eight participants presented their companies/products at the YouthNet office in Dimapur and they received certificates.

Bruhn said the women entrepreneurs put a lot of effort into finding innovative solutions to the problems. He also noticed a change in their confidence levels, organizational skills, and time management by the end of the workshop.

He believed that women entrepreneurs (in the state) preserve cultural heritage, environment, agriculture, etc. and try to expand not only the product but also the culture, which is a “beautiful thing”.

“For anyone starting a business, the first thing is to recognize the problem and solve it differently. It’s important to be unique and different from others,” he said.

The second, he said, is the presentation of the products and their clear presentation to attract investors and partners.

“This is where many entrepreneurs fail. A lot of people come up with great ideas, but they don’t know how to present them, market them and get them known,” Bruhn said.

He was particularly “impressed” by the “strong knowledge of English” of the people in Nagaland.

The training was conducted with the aim of improving the participants’ business communication and presentation skills; with a focus on networking, negotiation, elevator pitches and formal pitches for specific audiences.

The program prepared them to make a winning business pitch in front of a live audience including investors, industry leaders, entrepreneurs and academics, it said. Similar training was conducted in Ranchi and Patna last month, and the next destinations are Imphal and Kolkata.

Meanwhile, entrepreneurs Imliben Lemtur (1st), Temsusenla Jamir (2nd) and Tasangkala Imchen (3rd) were awarded for the most points during the training workshop in Dimapur.


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