Macy’s has been eyeing a collaboration with maluma for several years, according to Durand Guion, the company’s vice president of fashion. His 61 million followers on Instagram and his distinctive personal style were certainly factors, but it was Maluma’s enthusiasm for crafting the collection that sealed the deal. “We were dizzy after the first meeting because it was not only easy but also fun and we felt it with every step,” said Mr. Guion.
“He’s never afraid to try anything on – he’ll try on a woman’s coat and say, ‘I want this, let’s do this,'” said Hilda Batayneh, Executive Creative Director at Reunited Clothing, of his openness throughout the design process. “The line really is Maluma. If you look at it, you can see him or parts of him in every single piece.”
building an empire
Ten years ago, at the age of 16, Maluma decided to pursue music instead of his first passion, football. During this period, he transitioned from performing at quinceañeras in Medellín to performing at stadiums. In 2018, the same year he sold out Madison Square Garden, he won the Latin Grammy Award for Best Pop Vocal Album for “FAME.” He has collaborated with Shakira, Madonna and The Weeknd, among others.
But despite all his accomplishments, Maluma wondered what would come next.
“I’m building my empire,” he said in a euphonious paisa accent, the Colombian accent that sways up and down like a singsong. “If I don’t do it now, at the most productive moment of my life, time will pass me by.”